Pixels, Apostrophes, & Shiplap

It’s the best time in history to be a communications nerd. 

Heyden_022419_TR_0022

A LiTTLE ABOUT
ME

HE Logo [Recovered]-01

One part designer. One part writer. One part marketer. All parts strategic communicator.

I love data, great design, thoughtful UX, and, above all else, being part of a team that pushes the status quo. Good ideas become great ideas through collaboration, data, and sweat equity. My end goal? Help the brands, businesses, and individuals I work leverage data and collaboration to turn great ideas into ones that truly stick.

PROFESSIONAL EXPERIENCE

Untitled-1-01

Strategic Communications Manager - B2B SaaS

2014 - Present

At OnStrategy, I serve as the Marketing Team lead. I lead all team activities related to customer acquisition through well-executed website design and growing our organic web presence with a thoughtful and relevant content marketing strategy. Secondarily, I work on our customer experience design, web-application user interface design, strategic communication deliverables for our consulting clients, and maintaining our brand identity.

My results include:

  • Increasing our organic web traffic from 12,000 to 30,000 unique visitors per week in 36 months using no paid advertising. I achieved this through industry-leading content marketing, an ongoing commitment to SEO best-practices, and delivering an excellent user experience within our website.
  • Organically growing our newsletter subscription base from 10,000 to 44,000 in 24 months.
  • Growing our YouTube subscription base from 17,000 to 36,000 in 24 months.
  • Executing 3 separate site redesigns, a product overhaul launch, and assisting with one brand re-position to keep us competitive in our market.
  • Creating high-designing strategic communication documents for clients like Patagonia, Make-A-Wish, Boy Scouts of America, and The City and County of San Fransisco.
logo@2x

Communications Consultant - B2B SaaS

2013-2016

Lead a team to develop Giving Trail’s name, brand positioning, go-to-market strategy, and integrated marketing plan for the application launch. I also served as a consultant for the interface design, core features, and customer experience.

nsac_tnail
set-in-shango-medium-font

Presenter/Design + Production Team - B2C

2014

I was selected to be a member of the NSAC Team for the University of Nevada to develop a $10 million dollar integrated communications plan for Mary Kay Cosmetics. My focus was the production of a high-design plans book to display both our marketing strategy and advertising creative. Selected to be a presenter by my peers, I helped earn second place for our team at the District 14 Competition. 

SBDC-color

Communications & Design Intern

2013-2014

I worked to develop business plans, conducted market research, created integrated media campaigns, and supported businesses within the Reno, NV market. Most notably, I worked with the University of Nevada Athletic Department on a communication plan and presentation for the $10 million dollar dollar renovation of Mackay Stadium.

EDUCATION

Iowa

M.A. in Strategic Communications

The University of Iowa

In Progress – Projected Graduation May 2019

nevada-n-logo

B.A. in Journalism

The University of Nevada

Emphasis in Strategic Communications. Minor in Business Administration.

DESIGN ABILITY

1200px-Adobe_Photoshop_CC_icon.svg
Photoshop 88%
1024px-Adobe_Illustrator_CC_icon.svg
Illustrator 92%
Adobe_InDesign_CC_icon.svg
InDesign 80%
Adobe_Premiere_Pro_Logo.svg
Premiere Pro 70%
1024px-Adobe_After_Effects_CC_icon.svg
After Effects 60%

OTHER TOOLS

google-analytics-logo
google-adwords-logo-png-open-2000
5842a629a6515b1e0ad75afa
1280px-Wistia_logo.svg

case studies

Let's get Personal

I’m a proud nerd, dog lover, and husband to a smart, talented wife with a head of beautiful curly hair. I hail from Reno, Nevada and have always been proud to call the Sierra Nevada’s home. Now, I’m a Portland transplant finding my way in the Pacific Northwest. 

My wife and I have spent the last few years remodeling our 1940’s bungalow in Sparks, NV. We’re #shiplap fanatics who think we should have our own HGTV show, but in all honesty, I just swear too much for prime-time television. Maybe tiling and drinking wine isn’t the best decision? I’ll leave that up to you. 

Thanks for visiting! I hope to talk soon!

The ENOCHSON TRIBE

Mariah Enochson

Wife, Cupcake Queen

Heyden Enochson

Husband, Wannabe Chip Gains

Charli

Golden Doodle, Garbage Can Enthusiast

Maci

Labrador, Professional Snuggler

Let's Connect

(775)-722-7436

 821 1st Street – Sparks, NV 89431

henochson@gmail.com