Finding a New Revenue Source
Read my approach to helping Empower Youth build a website that expands their digital footprint and an online donation portal for diversify their revenue sources.
SITUATION
As a new non-profit, Empower Youth saw the immediate need for a site, but wanted to remain budget conscious while creating a quality website for their growing organization.
A NEED FOR EXPOSURE
Empower Youth is a new foundation based in Reno, Nevada. A website was one of their first steps creating a bigger footprint for exposure.
A SCALING PAYMENT GATEWAY
Creating and installing payment gateways on websites can be expensive. Empower Youth needed a flexible payment gateway that can scale with their organization.
BRAND CONTINUITY
Empower Youth was an extension of Fit Learning, so it was important to keep some brand continuity between both websites and styles.
APPROACH
Research
Research helped provide a clear picture of what the site needed to communicate, what information was needed for supporters, and what the brand needed to look like online.
Site Structure
We focused heavily on giving Empower Youth a site structure that communicates their mission, vision, purpose, and impact. The site will scale as the organization grows.
Content CREATION
Any new organization struggles with creating the content they need in the early stages of growth. We worked together to create a site that is clear, direct, and meaningful to their donors.
PAYMENTS
We found a payment solution that scales to allow different authorization gateways in the future, but is currently set to allow PayPal donations online to prove it's worth.
