I had the opportunity to be a member of the 2014 National Student Advertising Competition for the Reynolds School of Journalism. The team developed a $10 million dollar integrated communications plan to target 18-25 year-old US females for Mary Kay cosmetics. Serving as a member of the production and design team, I played an intricate role in the writing, design, and integration strategies for the plans book. The plan was heavily weighed to online and social media strategies as these were the most effective way to reach the target audience. I was selected to be one of the five student presenters for the district 14 competition in Berkeley, California.
