Delivering Content to Double Organic Web Traffic
Learn how my work with OnStrategy has helped double organic website traffic using no paid advertising. Just great content and solid year-over-year growth
SITUATION
How do you play with the big-boys who have nearly unlimited marketing budgets? You get strategic in the way you go after users to create a long-term presence in a search market money simply can’t buy.
A THIRST FOR CONTENT
Research into Search Engine Optimization told us there was a thirst for information about strategic planning on the web; we just needed to quench that thirst.
PLAYING THE LONG-GAME
Fostering relationships with consumers takes time. Content marketing helps build the trust and credibility required for consumers to let OnStrategy become part of their business.
A STRONG BRAND
With 175+ years of combined experience, OnStrategy has nearly unlimited content to provide to users. It was just a matter of finding the voice and telling that story.
APPROACH
Research
Content marketing revolves around research and planning. We researched what the audience was searching for and developed a content calendar and approach to meet that need.
CONTENT & DOWNLOADS
We created high-quality articles, videos, and downloads to give the audience the information they were seeking in consumable, engaging mediums all at no cost.
AUTOMATED DRIP cAMPAIGNS
The exchange for content and information allowed us to create drip campaigns and lead lists to help drive customer aquisition.
KEEPING THE AUDIENCE ENGAGED
We kept our audience engaged with OnStrategy long-term by offering subscriptions to a bi-weekly newsletter to deliver fresh strategic planning content into the inbox of our followers.
RESULTS
1
%
Newsletter Growth
350% growth in newsletter subscribers in only 3 years.
13000
+
DOWNLOADS
17,000 downloads for free whitepapers last year.
150
%
Increase in Youtube
200% increase in Youtube subscribers in 3 years.