Outperforming Venture-Backed Competitors in Search
Read my approach to helping OnStrategy out-ranked the venture
capital backed competition in organic search ranking.
SITUATION
How do you play with the big-boys who have nearly unlimited marketing budgets? You get strategic in the way you go after users to create a long-term presence in a search market money simply can’t buy.
a coMpetitive market
Increasing competitive markets meant more organizations were fighting for the same amount of stagnant search market.
limited advertising budget
Fighting for space against venture-backed competition meant OnStrategy couldn’t buy their way out of the competitors in search.
A STRONG BRAND
A well-positioned organization and troves of value-added content made OnStrategy poised to perform well in organic search marketing.
APPROACH
Research
All great SEO strategy starts with understanding what the market is searching for and how you can create content to reach those search needs.
Site Structure
Google loves well-structured, optimized sites. Everything is tagged, optimized, and ready to be indexed and crawled by search engine bots.
Content
OnStrategy already had a well-executed content marketing strategy in place - but now search engine research and consumer behavior help drive what is produced to improve organic ranking.
REPORTING
We set up a reporting system to give OnStrategy leading indicators on how search engine ranking and performance impact the bottom line.
RESULTS
1
%
TRAFFIC GROWTH
100% growth in organic traffic in 4 years using almost no paid advertising.
150
+
FIRST PAGE KEYWORDS
200+ keyword strings ranking on the 1st page of Google Search.
800000
+
SESSIONS FROM SEARCH
1,000,000+ user sessions from search every year.