Conversion-First Web Design
Read my approach to helping OnStrategy create a website focused on converting the nearly 30,000 unique users a week from organic inbound traffic.
SITUATION
How do you play with the big boys with nearly unlimited marketing budgets? You get strategic in going after users to create a long-term presence in a search market money can’t buy.
a big focus on inbound traffic
With nearly 28,000 inbound visitors every week, the primary focus for the organization was creating a site to convert the inbound traffic they receive.
don't ruin the seo
OnStrategy is a big player in their space because of their presence in organic search. Any site redesign needs to consider the impact on organic search.
A STRONG BRAND
A well-positioned organization and troves of value-added content made OnStrategy poised to perform well in organic search marketing.
APPROACH
defined user flows
Defining the best path for user conversion based on activity, search intent, and value for every visitor on the site.
Mobile Optimized Site
Google loves well-structured, optimized sites. Everything is tagged, optimized, and ready to be index and crawled by search engine bots.
thoughtful menu structures
Organizing a site with nearly 900 pages takes dedication and strategic thinking when structuring menus and sitemaps.
interactive design
Data has proved time and time again that interactive design outperforms flat graphics on the OnStrategy web site.
