PRODUCT MARKETING
Helping People Discover Products that Can Change their Lives
In a sea of choices, how do you make a product stand out?
Creating targeted and differentiated go-to-market plans for B2B and B2C products isn’t just nice to have in a world filled with chaos and constant noise. It’s mandatory for success in the marketplace.
Here’s what I have in my toolkit to help organizations build and launch product go-to-market strategies that connect consumers with products that can change their lives.
Product Marketing Expertise
Reviewing external and internal data—both quantitative and qualitative—is vital to clearly understand the consumer and create targeted personas, including their wants, needs, and problems that can be uniquely solved by a product coming to market.
Creating an effective go-to-market plan requires understanding what competitors are in the market, how they uniquely serve their customers, product gaps, and where your product best fits in the marketplace.
A product backed with a clear differentiation and value proposition is how good products become legendary products.
Letting sales teams do what they do best by supporting them with the best-of-the-best materials for messaging, presentations, whitepapers, and clearly explaining differentiation and value.
Create t
Toggle Content
Product Marketing Showcase
OnStrategy: Bringing a Competley Redesigned App to Market
See how I helped OnStrategy bring a completely redesigned application to market.