What’s the point of a pretty website if it doesn’t function as intended?
Websites aren’t created to look good. They’re created for a purpose. I believe great design shouldn’t just look good. It needs to function for the user. I believe in creating websites with usability as the first priority; then I focus on giving them the sizzle they deserve to look their best.
Defining the website’s purpose and intended functionality is the first, and maybe the most important, part of the design process. You wouldn’t buy a car if you didn’t need to drive, so why build a site without an intended need or purpose?