Pixels, Apostrophes, & Shiplap
It’s the best time in history to be a communications nerd.
A LiTTLE ABOUT
ME
One part writer. One part designer. One part marketer.
All parts strategic communicator.
I love data, great design, thoughtful UX, and, above all else, being part of a team that pushes the status quo. Good ideas become great ideas through collaboration, data, and sweat equity. My end goal? Help the brands, businesses, and individuals I work reach their goals, and crack a smile or two along the way.
PROFESSIONAL EXPERIENCE
2014 - Present
Head of Marketing [Promoted July 2022]
As part of OnStrategy’s leadership team, I direct the strategy and operations for digital marketing, product marketing, design, and brand experience. My results:
•Growing OnStrategy’s YouTube from 17,000 to 84,000 subscribers by creating valuable and search-optimized content during the past four years.
• Led the top-to-bottom redesign of the OnStrategy website. I was the project’s lead designer, copywriter, and SEO strategist.
• Creating the go-to-market communications plan for OnStrategy’s redesigned core product, earning a 50% email open rate among customers.
• Brought a web community to market for strategic planning leaders, earning 1,420 subscribers and 50 customers between Q4 2022 and Q1 2023.
Head of Marketing [Promoted 2017]
• Led the design, production, and SEO strategy for three website redesigns.
• Increased organic web traffic from 12,000 to 28,000 unique weekly visitors in 36 months using SEO best practices and content creation.
• Created 30 white papers that earned 27,678 downloads in 2021.
• Built an inbound digital marketing strategy that created 1,700 qualified leads, 278 discovery calls, and $1.2M in newly signed business in 2021. This represents 20% YOY growth for 2021 and 35% YOY growth for 2020.
• Created and led the go-to-market plan for OnStrategy’s Teams and Slack applications, visual collateral for the Microsoft and Slack directories.
• Assisted in creating the go-to-market strategy for two core product updates, earning a +70% customer training rate and a 10% increase in retention.
Strategic Communications Manager [May 2014]
• Organically grew the newsletter from 10,000 to 44,000 in 24 months by creating high-value content and optimized landing pages.
• Served as the assistant designer and copywriter on a website redesign.
• Created high-design communication documents for clients, including Patagonia, Make-A-Wish, and The Mastercard Foundation.
Communications Consultant - B2B SaaS
2013-2016
Led a team to develop Giving Trail’s name, brand positioning, go-to-market strategy, and integrated marketing plan for the application launch.
Presenter/Design + Production Team - B2C
2014
I was selected to be a member of the NSAC Team for the University of Nevada to develop a $10 million dollar integrated communications plan for Mary Kay Cosmetics. My focus was the production of a high-design plans book to display both our marketing strategy and advertising creative. Selected to be a presenter by my peers, I helped earn second place for our team at the District 14 Competition.
Communications & Design Intern
2013-2014
I worked to develop business plans, conducted market research, created integrated media campaigns, and supported businesses within the Reno, NV market. Most notably, I worked with the University of Nevada Athletic Department on a communication plan and presentation for the $10 million dollar dollar renovation of Mackay Stadium.
EDUCATION
M.A. in Strategic Communications
The University of Iowa
May 2019
B.A. in Journalism
The University of Nevada, Graduated May 2014
Emphasis in Strategic Communications. Minor in Business Administration.
DESIGN ABILITY
Photoshop
88%
Illustrator
92%
InDesign
85%
Premiere Pro
70%
After Effects
40%
OTHER TOOLS
Let's get Personal
I’m a proud nerd, dog lover, husband, and dad to two wonderful boys. I hail from Reno, Nevada, and have always enjoyed the big blue skies of the high desert.
My wife and I have spent the last few years remodeling two different houses. By remodeling, I mean that she Pinterests, and I do the work. That’s the way it’s supposed to be, right?
Thanks for visiting! I hope to talk soon!