Pixels, Apostrophes, & Shiplap
It’s the best time in history to be a communications nerd.
A LiTTLE ABOUT
ME
One part designer. One part writer. One part marketer. All parts strategic communicator.
I love data, great design, thoughtful UX, and, above all else, being part of a team that pushes the status quo. Good ideas become great ideas through collaboration, data, and sweat equity. My end goal? Help the brands, businesses, and individuals I work leverage data and collaboration to turn great ideas into ones that truly stick.
PROFESSIONAL EXPERIENCE
Strategic Communications Manager - B2B SaaS
2014 - Present
At OnStrategy, I serve as the Marketing Team lead. I lead all team activities related to customer acquisition through well-executed website design and growing our organic web presence with a thoughtful and relevant content marketing strategy. Secondarily, I work on our customer experience design, web-application user interface design, strategic communication deliverables for our consulting clients, and maintaining our brand identity.
My results include:
- Increasing our organic web traffic from 12,000 to 30,000 unique visitors per week in 36 months using no paid advertising. I achieved this through industry-leading content marketing, an ongoing commitment to SEO best-practices, and delivering an excellent user experience within our website.
- Organically growing our newsletter subscription base from 10,000 to 44,000 in 24 months.
- Growing our YouTube subscription base from 17,000 to 36,000 in 24 months.
- Executing 3 separate site redesigns, a product overhaul launch, and assisting with one brand re-position to keep us competitive in our market.
- Creating high-designing strategic communication documents for clients like Patagonia, Make-A-Wish, Boy Scouts of America, and The City and County of San Fransisco.
Communications Consultant - B2B SaaS
2013-2016
Lead a team to develop Giving Trail’s name, brand positioning, go-to-market strategy, and integrated marketing plan for the application launch. I also served as a consultant for the interface design, core features, and customer experience.
Presenter/Design + Production Team - B2C
2014
I was selected to be a member of the NSAC Team for the University of Nevada to develop a $10 million dollar integrated communications plan for Mary Kay Cosmetics. My focus was the production of a high-design plans book to display both our marketing strategy and advertising creative. Selected to be a presenter by my peers, I helped earn second place for our team at the District 14 Competition.
Communications & Design Intern
2013-2014
I worked to develop business plans, conducted market research, created integrated media campaigns, and supported businesses within the Reno, NV market. Most notably, I worked with the University of Nevada Athletic Department on a communication plan and presentation for the $10 million dollar dollar renovation of Mackay Stadium.
EDUCATION
M.A. in Strategic Communications
The University of Iowa
In Progress – Projected Graduation May 2019
B.A. in Journalism
The University of Nevada
Emphasis in Strategic Communications. Minor in Business Administration.
DESIGN ABILITY
Photoshop
88%
Illustrator
92%
InDesign
80%
Premiere Pro
70%
After Effects
60%
OTHER TOOLS
Let's get Personal
I’m a proud nerd, dog lover, and husband to a smart, talented wife with a head of beautiful curly hair. I hail from Reno, Nevada and have always been proud to call the Sierra Nevada’s home. Now, I’m a Portland transplant finding my way in the Pacific Northwest.
My wife and I have spent the last few years remodeling our 1940’s bungalow in Sparks, NV. We’re #shiplap fanatics who think we should have our own HGTV show, but in all honesty, I just swear too much for prime-time television. Maybe tiling and drinking wine isn’t the best decision? I’ll leave that up to you.
Thanks for visiting! I hope to talk soon!
The ENOCHSON TRIBE
Mariah Enochson
Wife, Cupcake Queen
Heyden Enochson
Husband, Wannabe Chip Gains
Charli
Golden Doodle, Garbage Can Enthusiast
Maci
Labrador, Professional Snuggler