Pixels, Apostrophes, & Shiplap
It’s the best time in history to be a communications nerd.
A LiTTLE ABOUT
ME
One part writer. One part designer. One part marketer.
All parts strategic communicator.
I love data, great design, thoughtful UX, and, above all else, being part of a team that pushes the status quo. Good ideas become great ideas through collaboration, data, and sweat equity. My end goal? Help the brands, businesses, and individuals I work reach their goals, and crack a smile or two along the way.
PROFESSIONAL EXPERIENCE
Strategic Communications Manager - B2B SaaS
2014 - Present
At OnStrategy, I serve as the Marketing Team lead. I lead our small team of internal contributors, external contractors, and our advertising agency for customer acquisition, SEO strategy, content marketing, and inbound lead conversion strategy. I am also responsible for managing our marketing funnels, overseeing our social media and YouTube, supporting the sales team and sales strategy, creating and executing go-to-market strategies for product launches, and creating high-design deliverables for our consulting clients.
My Results Include:
• Increased our organic web traffic from 12,000 to 28,000 unique visitors per week in 36 months using SEO best practices, value-add content creation, and white papers.
• Built an inbound marketing funnel and nurture sequences earning 1,700 information qualified leads, 278 new discovery calls, 178 sales qualified leads, and $1.2M in new signed business in 2021. This represents 20% YOY Growth in 2021, and 35% YOY Growth in 2020. Click here to learn more.
• Assisted in developing and launching go-to-market strategy for two core product updates, each earning a +70% customer training take rate and 10% increase in retention. Click here to learn more.
• Created go-to-market strategy for two net-new products, earning 2,131 new customers. One product earned a 10.4% conversion rate over its two-year life-span.
• Created 30 high-design white papers + landing pages leading to 27,678 downloads in 2021. Click here to learn more.
• Organically grew the newsletter subscriptions from 10,000 to 44,000 in 24 months by creating high-value content and optimized landing pages.
• Organically grew YouTube subscribers from 17,000 to 77,000 with high-value content.
• Led the design and production for three separate site redesigns and was the assistant designer on two additional site redesigns.
• Consulted on the design of OnStrategy’s Microsoft Teams and Slack applications, and helped create application messaging, provided UI/UX improvements, and created the application store collateral for the Slack App Store and the Microsoft Teams App Store.
• Created high-design strategic communication documents for clients including Patagonia, Make-A-Wish, The Mastercard Foundation, and The City and County of San Fransisco.
Communications Consultant - B2B SaaS
2013-2016
Lead a team to develop Giving Trail’s name, brand positioning, go-to-market strategy, and integrated marketing plan for the application launch. I also served as a consultant for the interface design, core features, and customer experience.
Presenter/Design + Production Team - B2C
2014
I was selected to be a member of the NSAC Team for the University of Nevada to develop a $10 million dollar integrated communications plan for Mary Kay Cosmetics. My focus was the production of a high-design plans book to display both our marketing strategy and advertising creative. Selected to be a presenter by my peers, I helped earn second place for our team at the District 14 Competition.
Communications & Design Intern
2013-2014
I worked to develop business plans, conducted market research, created integrated media campaigns, and supported businesses within the Reno, NV market. Most notably, I worked with the University of Nevada Athletic Department on a communication plan and presentation for the $10 million dollar dollar renovation of Mackay Stadium.
EDUCATION
M.A. in Strategic Communications
The University of Iowa
May 2019
B.A. in Journalism
The University of Nevada, Graduated May 2014
Emphasis in Strategic Communications. Minor in Business Administration.
DESIGN ABILITY
Photoshop
88%
Illustrator
92%
InDesign
80%
Premiere Pro
70%
After Effects
40%
OTHER TOOLS
Let's get Personal
I’m a proud nerd, dog lover, husband, and dad to a wonderful busy little boy. I hail from Reno, Nevada, and have always enjoyed the big blue skies of the high desert.
My wife and I have spent the last few years remodeling two different houses. We’re #shiplap fanatics who think we should have our own HGTV show, but in all honesty, I swear too much for prime-time television. Maybe painting walls and drinking wine isn’t the best decision? I’ll leave that up to you.
Thanks for visiting! I hope to talk soon!