Marketing & Communications Strategy
I’m a self-proclaimed internet nerd. As it turns out, that’s worked out in my favor.
Learn about my expertise and results as a digital communications expert.
DIGITAL COMMUNICATIONS
Communicating in the
Digital Age
The average attention span of a human being is 8 seconds. So, how do you grab it?
We live in a digital world. Things move fast – lightning fast. Cutting through the noise and reaching an audience requires skill, strategy, and a deep understanding of how to develop an approach to digital communication that’s both engaging and pragmatic.
Here’s what I have in my toolkit to help businesses capture the attention of their consumers in a world with 63,000 Google Searches per second. Yes, per second.
My Expertise
Deliver truly engaging content that meets the needs of your audience, build a lasting relationship, and drive conversion.
Turning inbounds leads into active sales leads requires earning the trust of your audience with value-add content, clearly understanding their needs and desires, and finding just the right moment to ask for the sale.
Develop a strategy, tactics, and creative to engage your audience with your message, create two-way conversations, and drive customer acquisition.
It’s not about followers. It’s about reaching your audience and building the two-way conversation vital to long-term business success.
Inbound Marketing Strategy
Turning website visitors into leads—and leads into customers—requires creating a strong brand relationship and value from the start.
Inbound marketing is a lot like gardening. Every customer in your garden starts as a seed. That seed needs to be watered, nurtured, and provided with the nutrients and love to become a blossoming and thriving customer.
Using the tools in every digital marketer’s arsenal, I follow the approach used and adopted by thousands of successful B2B SaaS companies from around the globe— turning website visitors into IQLs, MQLs, SQLs, and then customers.
Inbound Marketing Showcase
OnStrategy:
How a Lead Nurturing Approach Increased Customer Conversion 25%
See how revamping our inbound marketing strategy and automation increased customer conversion by 25%.
Content Marketing
Content will always be king.
Content Marketing isn’t for the faint of heart. It’s for those who are dedicated, disciplined, and strategic in creating content to meet a market’s thirst for information. I believe everyone can succeed in content marketing if they understand their audience, what information they seek, and how they want to consume information.
In today’s digital age, well-executed content marketing helps brands cut through the noise of an industry, create lasting relationships with prospects, and solidify their position in the digital space.
Content Marketing Showcase
OnStrategy:
How Long-Term Content Marketing Doubled Organic Web Traffic
Learn how my work with OnStrategy has helped double organic website traffic using no paid advertising.
Just great content and solid year-over-year growth
Search Engine Optimization
Understand what the consumer is searching for, then optimize for it.
Search Engine Optimization (SEO) boils down to a simple principle: search engines provide priority results to websites and pages that meet the user’s search intent. Once you understand what the consumer is searching for, it’s about creating perfectly structured pages, URLs, and content ready to be indexed favorably by your favorite search engine. Oh, and receiving backlinks from other websites is gold.
It’s about research, structure, strategy, and a bit of luck (if we’re completely honest).
SEO Showcase
OnStrategy:
Outperforming Venture-Backed Competitors in Search
Read my approach to helping OnStrategy out-ranked the venture capital backed competition in organic search ranking.
Campaigns
Where great creative is backed with great data.
Great campaigns are rooted in data and executed with finessed creativity. They deliver a brand’s message with a media approach not designed for impressions, but true engagement. Campaigns are never one-size-fits-all; instead, they’re tailored to the needs of the brand and the consumer’s wants. The trick is tapping into data and insights to bring those needs and wants together.
From research to creative, I believe in being hands-on throughout the entire campaign development and execution process.
Campaign Showcase
Mary Kay Cosmetics:
Redefining a Cosmetics Campaign
See the campaign I developed as part of a team during the National Student Advertising Campaign for Mary Kay Cosmetics.
Social Media
What’s the point of shouting from the rooftops if no-one shouts back?
Social media is just that – social. Success in social media requires more than just posting against a schedule. It’s about interacting with your audience in a meaningful way, providing values, and engaging in a two-way conversation.
Social media can be the difference between a successful digital communications strategy and one that falls flat.
Social Media Showcase
Truckee Meadows Water Authority:
Being Good Stewards of Our Resources
Read the social media plan and strategy I developed for the Truckee Meadows Water Authority encourage the community to be good stewards of our water resources.
Washoe County:
Debunking the Myth about Marijuanna
See the social media content plan I put together to help Washoe County debunk the myth about the legalization of marijuanna in Nevada.