Marketing & Communications Strategy
I’m a self-proclaimed internet nerd. As it turns out, that’s worked out in my favor.
Learn about my expertise and results as a digital communications expert.
DIGITAL COMMUNICATIONS
Communicating in the
Digital Age
The average attention span of a human being is 8 seconds. So, how do you grab it?
We live in a digital world. Things move fast – lightening fast. Cutting through the noise and reaching an audience requires skill, strategy, and a deep understanding of how to develop an approach to digital communication that’s both engaging and pragmatic.
Here’s what I have in my toolkit to help business’ capture the attention of their consumers in a world with 63,000 Google Searches per second. Yes, per second.
My Expertise
Deliver truly engaging content that meets the need of your audience, build a lasting relationship, and drive conversion.
Understand what your target audience is looking for when they search the internet for information about your business and industry, then create pages and content to meet that search intent.
Turning inbounds leads into active sales leads requires earning the trust of your audience with value-add content, clearly understanding their needs and desires, and finding just the right moment to ask for the sale.
Develop a strategy, tactics, and creative to engage your audience with your message, create two-way conversation, and drive customer aquisition.
It’s not about followers. It’s about reaching your audience and building the two-way conversation vital to long-term business success.
Inbound Marketing Strategy
Turning website visitors into leads— leads into customers—requires creating a strong brand relationship and value from the start.
Inbound marketing is a lot like gardening. Every customer in your garden starts as a seed. That seed needs to be watered, nurtured, and provided the nutrients and love to turn into a blossoming and thriving customer.
Using the tools in every digital marketer’s arsenal, I follow the approach used and adopted by thousands of successful B2B SaaS companies from around the globe— turning website visitors into IQLs, MQLs, SQLs, and then customers.
Inbound Marketing Showcase
OnStrategy:
How a Lead Nurturing Approach Increased Customer Conversion 25%
See how revamping our inbound marketing strategy and automation increased customer conversion by 25%.
Content Marketing
Content will always be king.
Content Marketing isn’t for the faint of heart. It’s for those who are dedicated, disciplined, and strategic in creating content to meet a market’s thirst for information. I believe everyone can have success in content marketing if they understand who their audience is, what information they are seeking, and know how they want to consume said information.
In today’s digital age, well-executed content marketing helps brands cut through the noise of an industry, create lasting relationships with prospects, and solidify their position in the digital space. Video, newsletters, drip campaigns, photo, white papers, collateral – engage the audience with the content crave in the medium they want.
Content Marketing Showcase
OnStrategy:
How Long-Term Content Marketing Doubled Organic Web Traffic
Learn how my work with OnStrategy has helped double organic website traffic using no paid advertising.
Just great content and solid year-over-year growth
Search Engine Optimization
Understand what the consumer is searching for, then optimize for it.
Search Engine Optimization (SEO) boils down to a simple principle; search engines provide priority results to website and pages that meet the search intent of the user. Once you understand what the consumer is searching for related to your industry, it’s about creating perfectly structured pages, URLs, and content ready to be indexed favorably by your favorite search engine.
It’s about research, structure, strategy, and a bit of luck (if we’re being completely honest).
SEO Showcase
OnStrategy:
Outperforming Venture-Backed Competitors in Search
Read my approach to helping OnStrategy out-ranked the venture capital backed competition in organic search ranking.
Campaigns
Where great creative is backed with great data.
Great campaigns are rooted in data and executed with finessed creative. They deliver a brand’s message with a media approach not designed for impressions, but rather true engagement. Campaigns are never one-size fits all; instead, they’re tailored to the needs of the brand and the wants of the consumer. The trick is tapping into data and insights to bring those needs and wants together.
From research to creative, I believe in being hands on throughout the entire campaign development and execution process.
Campaign Showcase
Mary Kay Cosmetics:
Redefining a Cosmetics Campaign
See the campaign I developed as part of a team during the National Student Advertising Campaign for Mary Kay Cosmetics.
Social Media
What’s the point of shouting from the rooftops if no-one shouts back?
Social media is just that – social. Success in social media requires more than just posting against a schedule. It’s about interacting with your audience in a meaningful way, providing values, and engaging in a two-way conversation.
Social media can be the difference between a successful digital communications strategy and one that falls flat.
Social Media Showcase
Truckee Meadows Water Authority:
Being Good Stewards of Our Resources
Read the social media plan and strategy I developed for the Truckee Meadows Water Authority encourage the community to be good stewards of our water resources.
Washoe County:
Debunking the Myth about Marijuanna
See the social media content plan I put together to help Washoe County debunk the myth about the legalization of marijuanna in Nevada.