
Improving User-Experience and Scale
Read my approach to help Fit Learning rethink the layout and structure of their website to create a better user-experience for their team of scaling global learning centers.
Read my approach to help Fit Learning rethink the layout and structure of their website to create a better user-experience for their team of scaling global learning centers.
Fit Learning has scaled their organization to create independent learning labs around the globe. But, the struggle
Fit had already invested in a beautiful website. There wasn’t need for a full visual redesign, but rather rethinking layouts, structure, and navigation.
The biggest pain point needing to be solved was making it easier and simpler for users to find the information about the learning center nearest them.
Each learning center needs to be given the tools and webpages to rank in their own local search market. The improved website needed to support that.
All great design and SEO strategy starts with understanding what the market is searching for an what the primary intent of the visitor is.
We re-thought the structure of the website to streamline the delivery of content to users while giving the site room as fit continues scaling their business.
For each learning laboratory to rank in their local search market, to required each having their own dedicated page and url tailored to their market.
We stood-up a location-based map that allowed the site to identify a users closest laboratory and provide them with the link to its dedicated page and contact.