Outperforming the Franchise Competition
Read my approach to heping Zee Best Pest create a digital brand
to compete with the franchise competition.
The Situation
Playing in a space dominate by franchise competition can be difficult, especially as a start-up family business. But, a strong visual brand, smart approach to SEO, and a clear value proposition help.
a coMpetitive market
There are many pest control companies in the area, but Zee Best held a clear competitive advantage; they helped write books and create law for pest control.
NO VISUAL BRAND
We started from ground zero when it came to branding. We needed to develop a visual language for the brand before even starting the website.
THE NEED FOR LOCAL SEO
Creating a site structured to for local SEO is absolutely key to the success of a young brand who doesn’t have a large paid advertising budget.
APPROACH
Research
The begginings of the Zee Best brand and website started with researching what the community searches for related to pest control. Then, we structured the site to meet that search intent.
VISUAL BRAND
A strong visual language needed to be developed to allow the website and other visual collateral to stand out among the competition.
Content
Does looking at the site make your skin crawl? That's the point. Great content and visuals drive people to make the call to get rid of the pests in their home.
LOcal SEO
Giving the site structure and targeted keywords is helping Zee Best perform well in a competitive market.
