Digital Communications Strategy

I’m a self-proclaimed internet nerd. As it turns out, that’s worked out in my favor. 

Learn about my expertise and results as a digital communications expert. 

DIGITAL COMMUNICATIONS

Communicating in the
Digital Age

The average attention span of a human being is 8 seconds. So, how do you grab it? 

We live in a digital world. Things move fast – lightening fast. Cutting through the noise and reaching an audience requires skill, strategy, and a deep understanding of how to develop an approach to digital communication that’s both engaging and pragmatic.

Here’s what I have in my toolkit to help business’ capture the attention of their consumers in a world with 63,000 Google Searches per second. Yes, per second.

My Expertise

Deliver truly engaging content that meets the need of your audience, build a lasting relationship, and drive conversion. 

Understand what your target audience is looking for when they search the internet for information about your business and industry, then create pages and content to meet that search intent.

Develop a strategy, tactics, and creative to engage your audience with your message, create two-way conversation, and drive customer aquisition. 

It’s not about followers. It’s about reaching your audience and building the two-way conversation vital to long-term business success. 

Content Marketing

Content will always be king.

Content Marketing isn’t for the faint of heart. It’s for those who are dedicated, disciplined, and strategic in creating content to meet a market’s thirst for information. I believe everyone can have success in content marketing if they understand who their audience is, what information they are seeking, and know how they want to consume said information. 

In today’s digital age, well-executed content marketing helps brands cut through the noise of an industry, create lasting relationships with prospects, and solidify their position in the digital space. Video, newsletters, drip campaigns, photo, white papers, collateral – engage the audience with the content crave in the medium they want. 

 

Content Marketing Showcase

Content Marketing

OnStrategy:
How Long-Term Content Marketing Doubled Organic Web Traffic

Learn how my work with OnStrategy has helped double organic website traffic using no paid advertising.
Just great content and solid year-over-year growth

Search Engine Optimization

Understand what the consumer is searching for, then optimize for it. 

Search Engine Optimization (SEO) boils down to a simple principle; search engines provide priority results to website and pages that meet the search intent of the user. Once you understand what the consumer is searching for related to your industry, it’s about creating perfectly structured pages, URLs, and content ready to be indexed favorably by your favorite search engine. 

It’s about research, structure, strategy, and a bit of luck (if we’re being completely honest).

SEO Showcase

OS1

OnStrategy:
Outperforming Venture-Backed Competitors in Search

Read my approach to helping OnStrategy out-ranked the venture capital backed competition in organic search ranking.

Campaigns

Where great creative is backed with great data. 

Great campaigns are rooted in data and executed with finessed creative. They deliver a brand’s message with a media approach not designed for impressions, but rather true engagement. Campaigns are never one-size fits all; instead, they’re tailored to the needs of the brand and the wants of the consumer. The trick is tapping into data and insights to bring those needs and wants together. 

From research to creative, I believe in being hands on throughout the entire campaign development and execution process. 

Campaign Showcase

Mary Kay Cosmetics:
Redefining a Cosmetics Campaign

See the campaign I developed as part of a team during the National Student Advertising Campaign for Mary Kay Cosmetics.

OS4.0

OnStrategy:
Bringing A Fresh Face to Market

See the how I helped OnStrategy bring a completely redesigned application to market with the current customer base.

Social Media

What’s the point of shouting from the rooftops if no-one shouts back?

Social media is just that – social. Success in social media requires more than just posting against a schedule. It’s about interacting with your audience in a meaningful way, providing values, and engaging in a two-way conversation. 

Social media can be the difference between a successful digital communications strategy and one that falls flat. 

 

Social Media Showcase

Truckee Meadows Water Authority:
Being Good Stewards of Our Resources

Read the social media plan and strategy I developed for the Truckee Meadows Water Authority encourage the community to be good stewards of our water resources.

Fast Fact

Washoe County:
Debunking the Myth about Marijuanna

See the social media content plan I put together to help Washoe County debunk the myth about the legalization of marijuanna in Nevada.

Let's Connect

(775)-722-7436

 821 1st Street – Sparks, NV 89431

henochson@gmail.com